Enjoy Your Friday With A Portal 2 Ad

Valve doesn’t need ad agencies, calling them “worthless”. And, just to prove that they are a company of their word, here’s a TV spot for Portal 2. I must admit, while I probably won’t get the game, the Laurel and Hardyness of these two robots is incredibly charming. Oh hell, who am I kidding? Of course I’ll get the game! It’s friggin’ Portal.

9 Responses to “Enjoy Your Friday With A Portal 2 Ad”

  1. Tachikoma March 18, 2011 at 8:17 am #

    April can’t come soon enough…

    Though speaking of who am I kidding, it’ll probably be May.

  2. frags March 18, 2011 at 8:48 am #

    Oh no you don’t…Don’t jinx it. It will definitely be out in April.

  3. tendo82 March 18, 2011 at 10:39 am #

    So Valve goes and craps all over the notion of ad agencies, then releases a pretty underwhelming ad that looks like it was made by an ad agency.

    Apple, these guys are not.

  4. Labreya March 18, 2011 at 11:01 am #

    Have to agree. The ad just screams “Generic-tastic!”.

    Maybe the reason they claim ad agencies suck is because they felt developers can make adverts just as poorly!

  5. dragomort March 18, 2011 at 1:33 pm #

    Needs more zombies and chest high walls with some catchy pop song playing. Perhaps a few cameos of some B-list celebrities would help as well. If only they had an ad-agency they would have noticed these glaring faults :(

  6. BrandonCackowski-Schnell March 18, 2011 at 1:37 pm #

    You’re also forgetting the Mad World cover. Can’t have a successful vidja game trailer without it!

  7. 1mikeg March 18, 2011 at 2:32 pm #

    Portal (and any other Valve game) already has a built-in market base of a hojillion users, so an ad agency essentially is useless. It’s the same reason you don’t see TV spots for Zelda games.

    They’re only starting now so they can pull in you console fellas and increase their market base to a quantakojillion users.

  8. Labreya March 18, 2011 at 3:02 pm #

    You silly billy, Portal was on the PS3 and 360 in the Orange box. If there’s people who haven’t played it, I doubt they’ll hop on the bandwagon now.

    Unless you count the PS3 trophy whoars.

    As far as I can tell, they’re advertising just for the sake of it.

  9. frostilucus March 21, 2011 at 4:40 am #

    When you say generic, I think mass market. Most people don’t know what Portal is or care. Think the Angry Birds crowd. There is small minority of us in the world, which is the majority of gamers, that love Portal and will buy it regardless of if the ad spot existed or not. This is a land grab at a new customer base who will see the ad and think, “Whoa, when did Pixar start making games? I want in.”

    Also, don’t knock ad agencies for being repetitive with ad format. Ad companies make ads the way they do because they are effective at acquisition in their respective mediums. Hence the same look and feel. What doesn’t speak to you speaks to others.

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