Good Old Games’ Managing director Guillaume Rambourg and marketing exec Trevor Longino think so. It’s an opinion that you don’t hear too often — that big sales on providers such as Steam are…not a good thing. Here’s the reasoning, according to Rambourg and Longino when speaking to RPS.
“Selling games at too high a discount – one often sees discounts above 80 per cent off here and there – sends a message to gamers: this game, simply put, isn’t worth very much. Of course you make thousands and thousands of sales of a game when it’s that cheap, but you’re damaging the long-term value of your brand because people will just wait for the next insane sale. Slashing the price of your game is easy. Improving the content of your offer when you release your game, that’s more ambitious.”
“Heavy discounts are bad for gamers, too. If a gamer buys a game he or she doesn’t want just because it’s on sale, they’re being trained to make bad purchases, and they’re also learning that games aren’t valuable. We all know gamers who spend more every month on games than they want to, just because there were too many games that were discounted too deeply. That’s not good for anyone.”
Curious. When you see a game that has its price drastically slashed does that tell you, “This game must suck” or “Hey I need to jump on that. What a bargain!”
This is only a snip from a very lengthy interview that is well worth a read. A lot of good stuff here from DRM, Kickstarter and the future of GoG.