Look upon the eyes of the dragon and despair. Merlin was, of course, talking to Morgana when he said that, but he could easily have been speaking of game designer and “monetization design consultant” Ethan Levy, who wrote a piece on F2P success at Games Industry Biz. It is insightful, based on sound data, and wholly abhorrent to anyone who actually cares about games. A snippet, cherry-picked to set you against him:
When I compare Arkham Origins to Gods Among Us [ed: the F2P releases, not the "real" games], my sense as a player and a game designer is that NetherRealms has made an undoubtedly better game, but a worse free-to-play product. They have made fundamental changes that will earn them brownie points with gamers wary of free-to-play, but have a negative impact on P&L. Even more damaging is the effect of diverting resources from a top grossing, live game to build a new product. I know from firsthand experience how difficult hiring talented team members can be in a competitive space like mobile game development. But by shifting resources instead of growing the overall mobile team to support multiple games (which I assume is the case solely based on the credits) Warner Bros. has not only delivered a lower performing product, they have missed months’ worth of opportunity to add new features to Injustice that would grow player base and profitability.
I bang my anti-F2P drum on, very nearly, a weekly basis. This kind of stuff is why. These games aren’t games. Games are creative expressions and therefor are art forms. They may often be very low art, but they are creative endeavors and while there is money to be made (nor can they be made without it), you are not making great games if your primary design axiom is built on how you get players to stop in the middle of what they’re doing and fork over more money, and then do so again a session or two later (and again, and again). And that, of course, is F2P’s problem. When games are designed and built to get you coming back to the feeder bar as much as possible without getting too pissed off to abandon the title outright then they are no longer games of any substance or worth. If you eat, sleep, and breathe that business, then you’re not Satan exactly, but you are the guy who goes into the corner store to buy Satan a pack of cigarettes. (Points for you if you know where I’ve stolen that line from.)
Make us a good game, rather than a nickel and dime delivery system, and we’ll pay you for it. Speaking of real games…