Well, not really iTunes, but the point made by EA’s corporate communications’ Tiffany Steckler is an apt one when she says to CNN Money:
“Using NPD data for video game sales is like measuring music sales and ignoring something called iTunes. We see NPD’s data as a misrepresentation of the entire industry.”
I could not agree with Ms. Steckler more. Much like how we like to talk about Metacritic and how PR misuses it as a resource, NPD sales tracking is equally as silly when you want to look “big picture” and not hard sales and to use that as a true guide to total sales is disingenuous.
NPD Data fails to track anything that isn’t sold over the counter. This includes WiiWare, XBLA, PSN, subscription based games, Facebook games, downloaded PC games, etc. To say that removing those sales figures skews the stats a bit is an understatement and to see companies start to say so I think is a good thing.