Ace Securities analyst Hideki Yasuda has some advice for Sony when it comes to the current pricing of the PS Vita:
No dice, Chicago. (My words. I’m sure his were more eloquent.)
In fact he told Bloomberg news the following:
“Gamers are increasingly anticipating Sony to lower prices, especially after the 3DS cut. Sony is under major pressure to cut the price of the Vita or risk a major failure.”
However, Sony isn’t playing that game as Kazuo Hirai, president of Sony’s Consumer & Products Services group fired back with this:
“We have a very good product at a very affordable price. There’s no need to lower the price just because somebody else that happens to be in the video game industry decided they were going to.”
So, at $249 or $299 (3G) is the Vita overpriced due to the 3DS price cut? Are the two tied together? Is the 3DS failing due to a bad game lineup? Will the Vita prove worth 300 bones?
Update: It was also announced that the Vita will in fact miss the 2011 holiday season in the US and Europe and will ship in early 2012.