Ken Levine via the Twitter dropped this little nugget this morning: BioShock Infinite will ship in the states on October 16th with an International release date of October 19th. Now, this is pretty standard “news” but consider this:
BioShock, the original, was released in August of 2007. August is a fairly slow time as far as releases are concerned. It’s still summer. It’s not quite holiday rush. It’s for games that publishers feel are “tweeners” and if you recall BioShock was in NO way a slam dunk from a sales perspective because everyone was harping on the “System Shock was great but sold poorly” mantra and BioShock was being compared to System Shock at every turn.
Fast forward to BioShock 2. New developer. Hit/miss buzz. 2K releases it on February 9, 2010. February is another interesting release window. It’s smack dab in the middle of the 2nd quarter fiscal year for public companies. Early February is an odd choice because people are still reeling a bit from holiday spending. This year we see games like The Darkness 2, Amalur, UFC 3, Syndicate, Neverdead, Ashura’s Wrath, etc. all dropped in February. February could also mean a release date push from 4th quarter.
March, on the other hand, is (usually) when big AAA releases start to flow again (unless you are releasing a Blizzard game but they are a very unique circumstance). Mass Effect 3, Resident Evil, etc. These are clearly not hard and fast rules and it’s easy to point out outliers when it comes to release dates but companies don’t throw darts at a calendar when they decide on when to drop a game on the public.
I do find it interesting that this is the first Q4 release for a BioShock game. That’s either random chance or 2K has more confidence in Infinite than the other two games in this series. And there’s a lot of eggs in this particular BioShock basket.
Oh, yeah, the press release. Here ’tis:
2K Games announced today that BioShock® Infinite will be available in North America on October 16, 2012 on the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system and Windows PC. The title will be available internationally on October 19, 2012.
Developed by Irrational Games, BioShock Infinite won more than 75 editorial awards at E3 in 2011, including the Game Critics Awards’ Best of Show. The title has been named one of the most anticipated games of 2012 by more than 50 media outlets, including WIRED, USA Today, TIME, GameSpot, and GameTrailers. The BioShock franchise is one of the interactive entertainment industry’s most successful and critically acclaimed series, which has sold-in over 9 million units worldwide.
“After BioShock, we had a vision for a follow up that dwarfed the original in scope and ambition,” said Ken Levine (@iglevine), Creative Director of Irrational Games (@irrationalgames). “BioShock Infinite has been our sole focus for the last four years, and we can’t wait for fans to get their hands on it.”
BioShock Infinite puts players in the role of Booker DeWitt, a hard-bitten former Pinkerton agent, together with
the revolutionary AI companion, Elizabeth. The two struggle to escape the sky-city of Columbia, in a 1912 America that might have been. Armed with an arsenal of new weapons and abilities, they face menacing enemies, in unique expansive environments. Classic BioShock gameplay joins innovations such as aerial combat on high-speed Sky-Lines in the service of a immersive storyline – an Irrational Games signature.
4 thoughts to “BioShock: Infinite Set for October 16 Release”
I don’t care when it comes out, so long as it gets in my hands.
Boo PR BS!
Yay strike through returning!
Looks like 2K is looking to cash in on Christmas, agreed. But I think this one has the most hype associated w/ it too.
“…such as aerial combat on high-speed Sky-Lines in the service of a storyline”
Haha. A storyline. That is definitely de PRspeak.